ChadStone Accountancy and Tax
What is their Marketing Soul?
They are a fresh perspective to the world of finance and accounting.
How did we use their Marketing Soul to get results:
We started with a killer brand awareness campaign across Facebook and LinkedIn! - This was to first show people how they are #AFreshPerspective and why that is beneficial to anyone in need of an accountant.
We did a full Social Media Audit and changed the direction of their output, showing the personalities of the two Founders, Managing Director and rest of the team to lighten up the relevant and helpful advice.
We used Facebook ads to niche down on their audience, target their ideal clients and generate leads.
Then, once we built their client list to the point where they closed their books to new ones (Hell yeah!), we focused on client retention and showcasing #AFreshPerspective as part of their social media campaign, building brand awareness and recognition.
ChadStone now has multiple networking events of their own such as ‘Beers and Book Club’, ‘Thirsty Thursdays’ and ‘Young People In Business’. They have won multiple awards, raised thousands for charities, grown their team from 3 to 10 and have bought their own premises (The Hangar), which is quite possibly the coolest office on earth.
What’s next:
Oooh big things! Starting with the release of their new podcast ‘Sum Slack’
Don’t just take my word for it, here’s what they have to say about working with me:
“When it comes to marketing, we don’t do it and genuinely don’t have the time to change that. Georgia has been the perfect solution. She understands what makes us tick without us having to tell her. Spending time with us here in the office and getting to know us has meant that she understands the type of client we are best suited to and adapts our marketing content to appeal to those individuals. We have asked Georgia not just to work on growing our client base, but to also use our marketing to improve the experience of our current clients and have been amazed at the ideas that she has come up with to make this happen.
We don’t have hours to spend talking through up and coming marketing campaigns, but this hasn’t phased Georgia. She has worked around us to gather material which she has then used in really engaging and interesting ways. We highly recommend Georgia whether you are an established business who knows what is next on their roadmap, but just don’t have the time to get there, or whether you are just setting out and are wondering how to navigate the world of online marketing and social media.
You don’t need to be full of ideas, leave that to her. We have and it has worked wonders!”
Dave Leddington- Managing Director
